year 12 media PPE: Learner response

1.
WWW - Some perceptive points and good expression in places.
EBI - Missed opportunities to score extra marks due to lack of knowledge (eg Q7)

2.
Question 1 - Relation to King Kong stories/ Intertextuality

Question 2 - Passive blonde female wearing a revealing top reflects male dominance/ Male Gaze (Mulvey)/ male gaze not shown in Maybelline advert

Question 3 - Media products like the Score hair cream advert help create a corrosive, toxic hypermasculinity that damages both men and women/ Bell Hooks 'normalised traumatisation'/ The score hair cream shows male dominance which can be shaped to cause toxic hypermasculinity.

3.
Into - Explain postmodernism. Vague examples of postmodernism in Billie jean and letter to the free.

Para 1 - Focus on Billie Jean. Talk about the intertextuality in the music video. The background -> Hollywood stage set. Pastiche aspects. Film noir and link to 50's musical like singing in the rain.

Para 2 - Focus on letter to the free. Talk about historical deafness (from Jameson). Elaborate on how audiences use the music video and the lyrics in order to gain knowledge of the past of the black community. This includes things such as slavery, mass incarceration and the amendment 13.

Para 3 - Link both the music videos together. Explain they are both postmodern. Detail on hyperreality which is shown in both. In letter to the free the black square that shows up every now and then is ambiguous which can link to Baudrillard. The question of whether it is real or symbolic of something). In Billie Jean, there are polaroid pictures and moving billboards which go to the ideas of 'copies of copying' or 'screen within screen'.

Conclusion - Although both show postmodern aspects within the video, Billie Jean would be considered more postmodern due to the …… Explain why Billie Jean is more postmodern, recap the paragraphs and bring in a final point to summarise it all.

4.
Benefit -

• Greater control
• Lower costs resulting in higher profits

Diversification - A media conglomerate branching off into newer and other markets or platforms.

5.

Compared to Capital, Deutschland 83 does a better job at reflecting the global nature of the television industry. Firstly, D83 is cofounded by both German money and American money. This allows there to be a connection formed between the two countries which then can be linked to the idea of globalisation within the film industry. Another aspect to note is that Deutschland 83 uses a mixture of English and German again showing diversity and introducing people to foreign television material. Subtitles are also used in D83 to allow views from other countries to be able to understand some of the German dialogue that takes place within the drama. This again links to the idea of globalisation of the industry and how dramas have adapted to appeal to a range of audiences all around the world.