Oh Comely: Industry

Iceberg Press:

1.
The Iceberg press was set up in order to aid the rise of a ew era for magazine and media brands.

2.

• "It's all about the audience"
• "Chase the work, not the money"
• "Compromise isn't our friend"
• "We will always make time for ideas"
• "We are stronger when we work with others"
• "We want good people to work in a good place"
• "Every year we will help a cause that matters"
• "We believe in a thing called print"

3.

Oh Comely and The Simple Things.

4.

Both magazines take on a very minimalistic design to their magazines with out flashy covers or the use of star power. Both magazines also stick to a very natural colour scheme with whites and greens to appeal to a female and educated audiences.

5.

Hearst has a very different aim compared to Oh Comely. Firstly, magazines like men's health bases its financial income from commercials and adverts. This means that the magazine will include a lot of adverts in order to generate revenue. Oh Comely on the other hand does not run on advert made revenue but from their actual readers which is why their magazine is £5 to purchase.

Writer's edit journal article:

1.

A magazine that has been published without the help from a large corporation or institution.

2.

That creators of independent magazines have more creative influence and are able to use the internet in order to reach a wider audience.

3.

Kinfolk magazine aims to support audiences put the most important factors first such as friends and family which similarly, Oh Comely has an aim to make audiences socially aware.

4.

Global magazine publishers have not seem to grasp onto the current digital age therefore unable to use the internet to their advantage. Independent magazines like Oh Comely have been able to use the internet to their advantage where they create an online presence in order to promote their magazine to a much larger and diverse audience.

5.

Most independent magazines gather funds through crowd funding. This is when they go online to raise money by pitching their idea to the public for venture capitalist to invest. This includes things like kickstarter or GoFundMe.

6.

Independent publishers are able to connect with their audiences by targeting them through the interest and especially through social media. Interactive posts allow audiences to feel involved with the magazine. 

7.

Independent magazines tend to have strong personal beliefs added into the magazine. This can only be included if the same group of people who create the magazine continue making them. Other groups of people wouldn't be able to represent the same values.

8.

Originality. It allows the magazine to always be different since it provides instructions to the audience on how to do a certain something. It also gives the audience space to interpret meanings. In other words, the DIY approach gives the audience a sense of power.

9.

It could fulfil some personal satisfaction of having a physical copy to flick through rather than a digital copy. Most buyers of magazines ted to be older generations who find it much more convenient to pick up a copy at the store or supermarket when doing their shopping or having a walk.

10.

Independent magazines receive no financial support from any sort of large corporation which means their budget is significantly less compared to ones like men's health. Independent magazines are funded on their own and distributed on their own.

Irish Times Feature:

1.

Because they are specifically aimed at a certain target audience which would meet the wants and needs of the audiences. Their interest and views are most likely reflected here.

2.

Global conglomerates have enough money to print a lot more copies than independent publishers and with the money they are also able to advertise more to a larger audience on a bigger scale.

3.

Independent magazines tend to find loyal customers despite the size of their audience.

4.

The cost of producing and distributing the magazine will be quite costly. For an independent distributor, it would be significantly harder since they don't have the financial support some other magazines have.

5.

• Social Media
• Selling Merchandise
• Setting up events

TCO interview with Ruth Jamieson:

1.

Ruth Jamieson suggests that there is a renaissance in the magazine industry because there has been an increase of online presence on the internet. This means that there is a new market for independent magazines.

2.

Original content that has not been seen elsewhere in other competing magazines.

3.

The speaking out page can be an example of this original content since not all magazines decide to include a section dedicated to people speaking about social issues. It's original, and educational on issues going around in today's world.

4.

He sees a decline in popularity/ readership for magazines. That current mainstream magazines will slowly lose the amount of audience members. Independent magazines will take over instead.

5.

I believe that Oh Comely may have to turn to online magazine but as of the coming few years, I believe they will be successful at surviving.