Language: Reading an image - advert analyses

RBK 50 cent advert

Denotation/ connotation - a black and white picture of 50 cent in front of a black background with light shining down on him. That is the main image and the secondary imagine is the fingerprints on the right hand side of the advert. On top of the fingerprint picture is a quote said by 50 cent. The fingerprints may represent criminal acts and the black and white colours show the either 1 or 2 feeling like a life or death feeling.

Colour - the designer of the advert chose to use black and white for the advert. This represents the split between things like happy and sad, life or death, 1 or 2 etc. I think its very effective since nothing really stands out so the audience doesn't focus on one point only but actually focus on the advert as a whole. 

Pose - The image of 50 cent just standing there makes him look tough and rigid. His posture makes him seem serious as hes not doing any silly actions. The seriousness is good as his quote is quite meaningful and very serious also. in other words, it matches with each other.

Framing - There is no framing to the image but the advert is s split down the middle. Only one line breaks the split and that line is 'I am what I am' where the split is after the first two words. Perhaps it is to show when to take the pause within the line.

Composition - The designer of this advert decided to split the advert in half putting one side with a picture of 50 cent and the other side with a quote from 50 cent and another line he said which breaks the split between the two sides. The placement of 'I am what I am' is especially nice as the split between I am and what I am is almost like the pause to take when saying it or reading it in your head.

Size - The image sizes each take one half of the adverts size. On top of the secondary picture (the fingerprints), there is a quote on the top right and underneath that quote, there is another quote that is bigger in font which may suggest that it's the more important message.

Type of shot - It is a close up photo of 50 cent. To have him standing there on the left hand side of the advert can be so powerful because of what happened to him, he is still alive and standing and that's why having his close up is useful. He is looking directly at the camera which makes the overall feeling of the picture look more serious.

Subject matter - 50 Cent is known for getting shot at several times and surviving it afterwards. Despite all the scars, he is still living his life and that's a strong message coming from him. If he can come back from something as horrific as that, you have no excuse not to.

Setting - the designer of this advert decided to put him on a black background which I think may have two reasons why. Firstly, it doesn't drag our focus away from everything else and secondly, to create that darkness feeling around him and put emphasis on him.

Lighting - The lighting used on 50 cent is shining on him from the top right but further towards us. This lights up his face to see his expression but mainly to show his scar on his left arm. By shining the light on his scar, it emphasises the seriousness of his injuries.

Heinz ketchup

Denotation/ connotation - The denotation is a bottle of Heinz with some tomatoes inside. The bottle of it states 'what you see is what you get'. A connotation may be that all Heinz tomato ketchup's are made with 100% tomatoes. The sub-line 'what you see is what you get' is hinting at the fact that Heinz ketchup is literally just a load of tomatoes.

Colour - There are only three colours used including the image and the background. These are red, green and white. Red represents the tomatoes and the colour connotes to love which may mean that we all love Heinz tomatoes so we should love their ketchup too. The green is used on the bottle and the tops of the tomatoes. Green is like a sign of nature or Eco friendly so it is saying that they use natural ingredients and are Eco friendly. Then there's the colour white which is the entire background and parts of the bottle. The whit on the background suggests pureness and it doesn't make us focus on it because it's such a normal colour we don't usually pay attention to.

Pose - The image of the bottle is upright on some sort of mirror surface. The bottle is glass, its strong its durable. 

Framing - here is no frame to this picture. Perhaps this is to show the freedom of the product as in if you buy the Heinz ketchup, you will feel free as if there's no barriers holding you back form anything.

Composition - The image of the bottle is straight in the middle where it is also the main image and the only image of the entire advert. By choosing not to have a secondary image, it means all of the focus is directed onto that single image.

Size - The main image is quite large and takes up most of the space of the advert but since there is only one image, no space is required for anything else.

Type of shot - The type of shot is a close up of the bottle and the angle is straight forward. There are no angles used, it's just a shot right at the bottle.

Subject matter - There is only one subject, that is the bottle of tomatoes. It is also the product that is being advertised about, so all the importance is aimed at that bottle. 

Setting - The background of this advert is white with it slowly darkening around the corners. In addition, the bottle is in the middle so it may show that the background was supposed to be black but because of the ketchup, the area around it turns bright.

Lighting - The lighting looks like its coming form the back of the bottle. It almost seems like movies when you see heaven and someone is standing in front of you and the light is shining at their backs. So this could mean the bottle of ketchup is godly.

Introduction to Media: 10 Questions

Introduction to media questions

1. I like watching movies and dramas and editing so decided to pick up on media studies to learn more about it.

2. I did not take media studies at GCSE.

3. I didn't take media studies at GCSE so I can not answer question 2.

4. I would like at least a A but obviously my main aim is the A*.

5. I plan to go to university to continue my studies further and then maybe do my masters degree and then go off to find a job.

6. Every single one of Trumps' speeches and threats about nuclear wars has been huge because not only is it childish and stupid but it emphasises on the lack on education he has.

7. I go on my laptop or my phone, social media and the TV.

8. The last film I watched was The Nun.

9. The walking dead is probably my current favourite TV series.

10. I spend around 10-11 hours online a day and I think that this is about right. I may go up as time goes on as tech is advancing which will have an effect on the amount of time I spend online.

My media consuption

My Media Consumption

Newspapers:

1. I used to read the metro on the way to high school but not anymore.

2. I usually just read from the start to the end and skip any news that doesn't really interest me.

3. I tend to skip certain topics that I am not interested in like certain sports and certain TV shows.

4. Usually news about any violence, gaming, certain sports. Just topics that attract me to read about them.

5. My parents get the metro from time to time but I don't really use it.

6. I've been on the daily mail a few times but just skimmed through most of it because it was a quite boring topic to me.

Magazines:

1. I don't really read any magazines at all because I just haven't really thought about going out to buy a magazine. I have seen some magazines from places like the waiting room at the dentist, Out of the lot I chose the one about cars because I quite like looking at cars.

2. Haven't read a magazine properly before so i'm not really sure about what sections I would read but if i were to imagine, it would be like newspapers, sections that I find interesting.

Television:

1. If anime is included, I use a huge chunk of time watching media. Around 4-5 hours on some days but at least 1-2 hours everyday. Also, during dinner, me and my family would watch some Chinese dramas or shows.

2. During week days it would be after school and in the evening. On weekends, it varies depending on my mood, if I feel like studying before anime then I do that and vice versa.

3. Mostly anime, other times I watch Korean dramas and variety shows or Chinese dramas or variety shows or series like the walking dead or criminal minds. I watch it if i like the story line in the drama or if the variety show makes me laugh then i'll continue watching it also.
4. Apart from what we watch something during dinner, i'd choose what i want to watch, during dinner times, my sister/parents will choose what to watch. I have no say it that part. I tend to watch things on my own unless its during dinner as said before.
5. Usually I would watch my stuff on my laptop, other times i have a device connected to the TV where i can watch films or variety shows so ill be watching stuff there also.

Radio:

1. I do when i'm in the car on my way to somewhere.

2. Capital or Heart because they usually play songs and then talk about the news and then back to music. 

3. At max 30 minutes.
4. Whenever i'm in my dad's car going somewhere.
5. I only ever listen to the radio when i'm in my dad's car.
6. When i'm listening to the radio, i'll be on my phone also, either texting my friends or playing some game.
7. Again, the above applies to all of my family members, it's only on when were in the car to somewhere.

Cinema:
1. None this month. Got home from my holiday and have been busy since, just haven't had the time to go watch a movie in the cinema.
2. I watched some movies online, for example, avengers infinity war, Jurassic world: Fallen kingdom, the nun (in majorly bad quality) and more.
3. Usually I either watch them by myself or with my friends. Very rarely do I watch movies with my family members.
4. When i'm watching alone, I decide but when i'm with friends we usually just pick out around 3-4 movies and take a vote in which one to watch.
5. When i'm watching a movie alone, it's usually on my laptop but with friends its either in the cinema or on TV at someones house.

Online:
1. I'm on the internet the majority of the day so very often.
2. I have electronic devices at home which I can use to access the internet, I also have computers at school where I can access the internet.
3. I watch alot of anime so most sites are just different anime sites for different anime's. Other sites I use often include YouTube, online shopping websites and anime pictures on google images to find references for any drawings I feel like doing.
4. Most of them are for entertainment. Not the shopping sites, those are for me to buy stuff obviously. Otherwise, the rest is for entertainment and fun.
5. Id listen to music when shopping or drawing. I wouldn't be doing anything else when watching anime, my focus stays on the anime only.
6. I use my phones, tablets laptops but my main one would either be my phone or my laptop. I spend alot of time on both.
7. I use snapchat, twitter, whattsapp, discord the most. Face is just kind of sitting there doing nothing. Same with we chat and we heart it. I used to have Instagram but I didn't really go on it much so deleted it for storage space. I suppose I have been used to using the first named 4 social medias so most of my friends are on that who I speak to more often.

Reflection:
1. I watch alot of anime and dramas and variety shows and it slowly builds up the more I watch it because I want to continue watching what goes on so then I spend more and more time watching them.
2. For a levels, I will change what I watch in order to know a more widespread amount of media so not just watch anime all the time but include the news, new dramas and more.
3. Radio, newspapers and actual series on TV (not anime).