They call themselves 'the biggest-selling men's lifestyle magazine, both in the UK and worldwide.' It then moves on to say that they are successful because of its work on health, wellbeing, nutrition and premium content of fashion, grooming, watches, tech and travel.
2.
The introduction suggests that men's health take a more traditional gentleman representation of masculinity which is reinforced by showing a range of physically fit men ad wealthy me.
3.
Men's health has the higher print circulation among ABC readers and the highest readership alone.
4.
Circulation is the number of copies printed and distributed to the public whereas readership is an estimate of how many people actually read the magazine.
5.
- Circulation - 180,000
- Readership in ABC1 - 643,000
- Readership in AB - 321,000
6.
Most of their views are from online mobile devices.
7.
- Facebook - 944,000
- Twitter - 285,000
- Instagram - 66,000
8.
- ABC1 with an age around 21 to 44 - 905,000
- People with a degree - 700,000
- People who earn over 50,000 - 200,000
9.
A stylish approach which is also contemporary, wearable and individual. People who buy men's health magazines spend around £1.1 billion on fashion per year.
10.
The average watch collection value is £4,123 which shows a high earning audience. This means they are likely to be successful and end up owning some sort of collection putting them into the aspires section.
11.
73% of readers, this could show that the audience members of men's health take pride in their appearance to other people and by also using skincare products, which is seen as a 'feminine' thing.
12.
The magazine suggests the their audiences spend a lot on sports wear and tech meaning they care about their lifestyle and are willing to invest in items that could benefit them health wise.13.
- Urban Active - Sports fashion
- Synchronised - Watches
- Epicure - Food, drink and cooking
14.
The audience members of men's health can be organised into 2 main demographics/ psychographics. One of them are succeeders which have disposable income in order to purchase magazines like Men's Health. The other is aspirers which are always searching for ways of improving the current them.
15.
- Advertisements of other health related products.
- Survival of the fittest competition
16.
- 37 International Editions of the magazine
- Published in 60 different countries
- Has a 4.5 million Global Circulation
- A 26.7 million global readership
- 25 websites
- 19.3 million Social Media Footprint
17.
They suggest that the readers of Men's Health are fashion aware and take an interest in current trends. They also spark an interest in technology and sports equipment and are adventurous.
18.
Personal identity - seeing something the audience can relate to in the magazine
Surveillance - the interviews in the written articles that talk about the persons lifestyle
Diversion - the inclusion of well known figures
19.
Since the range of the audience for men's health is around the ABC1 group, it is likely that they have white collar jobs since they have the time to have interests in fitness activities. They are also willing to spend some of their income on fashion trends and healthy food dieting for a better lifestyle.
20.
One of the main points is that Men's Health is available on the internet these days making it still very accessible. The audience members of Men's Health also see the magazine as a guidance of how to make themselves look better and feel better healthiness wise. This is why they are willing to keep buying the magazine/
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