Oh Comely Audience

1.
Oh Comely presents itself as a 'stylish' magazine which is thoroughly enjoyed by audience members in the target audience. The target audience is said to be aimed at niche demographic and aimed at women.

2.
Has a social media reach of 100,000 and readers per issue is around 25,000. whereas men's health has a circulation of 146,000 and a readership that is around 1 million.

3.
Oh Comely can be found in independent establishments like WHSmith.

4.
Young female around her 20s which is educated and has a decent amount of feminist views.

5.
The most likely psychographic classes to read Oh Comely would be aspirer and explorer groups.

6.
I would say that most of the audience would be around the AB audience since Oh Comely is quite expensive as a magazine and since the wording in the magazine is sophisticated to a certain extent in order to target at a more educated audience therefore fitting into the AB class.

7.
Since some of the words used are quite high level therefore perhaps someone who had passed university and have a certain level of education.

8.
Oh comely can fulfil personal identity and surveillance since the magazine uses star power to gain viewers who known the celebrity and therefore create a relationship with that person. As for surveillance, News regarding the world today is included in this magazine which informs readers of events that are going around the world.

9.
Oh comely has a very minimalistic design throughout the magazine which could suggest the phrasing 'quality over quantity'. There is also a lack of advertisement within the magazine which may suggest that they are not profit orientated but aim to educate and inform their audiences.

10.
Since Oh Comely has a very different and unique aesthetic to it, I believe that the USP of it is what allowed audiences to build up loyalty for it. It isn't something that followed most of the key conventions of magazines. Another aspect to note would be the times a new copy of the magazine is introduced. One volume comes out every 6 months, this makes the magazine almost seem rare since you'd have to wait a whole 6 months to see a different cover for Oh Comely, this makes it seem again unique compared to other magazines.