1.
Hearst Communications is a conglomerate. It is based in New York City.
2.
- ELLE
- Esquire
- Men's Health
- Cosmopolitan
3.
$10.8 billion4.
- Cosmopolitan
- Esquire
- ELLE
- Women's Health
Around 17 million users online. 30% reach women and 25% reach men.
5.
- Increase events and partnerships
- Take advantage of the digital age to use influencers to promote
6.
Over 10%
7.
- premium content should be profit-orientated
- paywalls haven't been planed
8.
- Hearst sets up roughly 100 events per year
- creation of merchandise to sell and diversify.
9.
Men's health is increasing in circulation but only by 0.51%
10.
- The #MendTheGap plays a big role in helping the company
- The company's range of gym equipment on sale
The impact of digital media on the print magazines industry:
1.
The digital age is growing ad more people are going on the internet to find out about news and other fashion trends or food trends etc. This means more platforms are opening to allow people to find these resources for free. If it is free online then there would be a decline in sales for traditional print magazines.
2.
News and affairs that affect current society.
3.
A struggle for fashion magazines as fashion trends are all over snapchat, Instagram, the internet in general which can all be accessible for free.
4.
- Sales of the top 100 actively purchased print titles within the UK
- Readers dropped from 23.8 million to 13.9 million (42%) in just 7 years
5.
65% of the total revenue
6.
Diversification as it can find a new way to attract previous customers by providing something that is more up to date in today's society.
7.
He states that 'we sell early 5 million a month, that's hardly dead' which shows he believes that the magazine industry is getting into the online side of the world also securing '20 million unique UK users per month'.
8.
Men's health uses its brand for gym equipment for sale in order to use it as a revenue stream.
9.
In current digital age, there are a lot of fake news online, however, magazines have the argument of being completely true compared to the online world.
10.
Audiences of Men's Health see the magazine as more of a guide to a better life rather than an entertainment source. It's something that can helps their life by reading and following the instructions within it.
The Men's Health website and social media:
1.
The key conventions like the font or the colour schemes are similar.
2.
- News regarding health, weight loss, workouts etc.
- The promotion of products are also included in the newsletter which is where Men's Health earn some revenue.
3.
- Fitness
- Style
- Workouts
- Mental strength
This could suggest that the brand promotes very traditional masculine ideologies and has very static brand values.
4.
The section on style gives audiences instructions on how to style themselves and how to keep up with fashion trends. This is targeted at men who have an interest in improving what they look like.
5.
I believe that Men's Health is trying to go into the digital magazine sector in order to fit with the current digital age. An advantage of digital first is that it is able to reach a wider range of audience at ease but a disadvantage would be that their print magazine demand would decline eventually pushing that side of Men's Health out.
6.
The twitter posts offers audiences an insight to any offers or tips for a healthier lifestyle which leads onto their website in order to attract more customers. EG. "People who smoke weed before or after the gym spend more time working out, according to a new study"
7.
The images used include images of workouts and other healthy images in order to attract audiences who class as aspires who aim to be a better them.
8.
Gratification and personal identity is achievable through the Instagram's posts of physically fit men doing heavy weight workouts which is what makes audiences aspire to be like them.
9.
I think that they are trying to do both but more trying to get into the online magazine market since it is clear that the digital age as evolved so much that majority of audiences are on the internet. This number is only to grow in the future.
10.
I think that the online Men's Health is successful at representing its values from the bold serif font to the blue white black colour scheme to the main cover image all speaks traditional male values and how to be a stronger, healthier you. I also believe that the digital magazine will take over the print version of the magazine since more and more people will choose the internet over actual magazines. In other words, only older generations really go out their way to buy magazines and over time they will pass and new generations are not likely to purchase these print magazines therefore making the hard copy of the magazine run out of customers.
7.
The images used include images of workouts and other healthy images in order to attract audiences who class as aspires who aim to be a better them.
8.
Gratification and personal identity is achievable through the Instagram's posts of physically fit men doing heavy weight workouts which is what makes audiences aspire to be like them.
9.
I think that they are trying to do both but more trying to get into the online magazine market since it is clear that the digital age as evolved so much that majority of audiences are on the internet. This number is only to grow in the future.
10.
I think that the online Men's Health is successful at representing its values from the bold serif font to the blue white black colour scheme to the main cover image all speaks traditional male values and how to be a stronger, healthier you. I also believe that the digital magazine will take over the print version of the magazine since more and more people will choose the internet over actual magazines. In other words, only older generations really go out their way to buy magazines and over time they will pass and new generations are not likely to purchase these print magazines therefore making the hard copy of the magazine run out of customers.
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