Advertising assessment: Learner response

1.
Some strong ideas but you written expression let you down at times and confuses what you mean. More theory would pull this up.

2.
Q1 - Black tie as a phallic object (Mulvey) - being grabbed by female model

Q2 - In the score hair cream advert, the representation of gender reinforces Judith Butlers idea of gender as performance - dominant/ submissive gender roles clearly reinforced in construction of advert

Q3 - Include Lynx ad how they have repositioned its advertising campaigns away from sexiest, objectified representation of women to more of a male empowerment message

3.
5/10

4.
The brand logo used with a serif font, links to the monochrome colour scheme, style, sophistication and tradition.

5.
Needed to add in actual events like the Equal Pay Act in 1970.

6.
In todays society, times are changing and businesses are in search for employees with 'soft' skills such as emotional intelligence and communication which are traditionally associated with women. Whether this traditional viewing was right or wrong, it shows that times have changed and what you to be seen as a 'masculine' job have typically become automated. With businesses looking for different skill sets, this could be the opening to the argument that masculinity is in crisis.