Newspapers in Decline

1) Look at the key findings from the report on pages 2-3. How do UK adults generally get their news? 

• Most UK adults get their news from Television.

2) Read the overall summary for adults on pages 7-8. What do you notice about the changing way adults are getting their news?

•  Now adults choose to get their news from social media as opposed to print.

3) Look at the summary of platforms used on page 13. What do you notice about newspapers and how has it changed since 2018?

• Since 2018, newspapers have declined by 2% 

4) Now look at the demographic summary for news platforms on page 15. What audience demographic groups (e.g. age, social class) are most and least likely to read newspapers?

Most likely  :

• Males
• ABC1
• White
• 65+

least likely:

• Females
• 16-24
• BAME minorities
• C2DE

5) Read Section 3 on cross-platform news consumption (page 20). What newspaper brands can you find in the list of most popular news sources across platforms?

• The most popular news sources across platforms are: 
• The Daily Mail, The Sun, The Metro and The guardian 

6) Now turn to Section 6 focusing on newspapers (page 33). How has the circulation of national newspapers decreased between 2010 and 2018?

•  In 2010 it was at 22 million but now it’s at 10.4 million.

7) What are the most-used newspaper titles?

• Daily Mail
• The Metro 
• The sun

8) What are the most popular titles when print and online figures are combined (look at page 38)?

• The Daily Mail
• The Guardian
• The metro

9) How does the i compare to the Daily Mail?

• the I has a smaller audience to the Daily Mail.

10) Now study the demographic details for our two CSP newspapers on page 39. What is the breakdown of the Daily Mail audience and the i audience? What differences do you notice?

The Daily Mail audience: 

• 33% male
• 40% female
• 34% 16-24
• 39% 65+
• 37% ABC1
• 36% C2DE
• 32% minority ethnic
• 37% white

The I audience:

• 6% male
• 5% female
• 5% 16-24
• 6% 65+
• 6% ABC1
• 4% C2DE
• 5% minority ethnic 
• 5% white

The Daily Mail has a much higher amount of people reding its content. 

11) Read section 7 of the report: news consumption via social media (pages 40-52). Pick out three statistics from this section that you think are interesting and explain why.

• When accessing News on Instagram, 24% respond, Through commenting, on posts from family and friends.
• The Daily Mail isnt one of the most read news sources in 2019, the BBC is.
• 7% of Instagram users don't know where their news comes from.

12) Look at the summary of readers' attitudes for newspapers on page 76. What statements for Daily Mail readers tend to agree with?

• Highly Quality content
• Ability to know what is going on around the world.

---------------------------------------------------------------------------------------------------------------

1) What has happened to print media in the last 30 years?

• Print has declined in the last 30 years 

2) Why is the Independent newspaper such a good case study for the decline in print media?

• The independent was popular at first but then it 'died' leaving its subsidiary newspaper the 'I'.

3) What was the Independent newspaper famous for?

• The content was based on honesty.

4) What did the then-owner of the Independent, Evgeny Lebedev, say about the newspaper's digital-only future?

• He said it was a 'bold' move.

5) How do online newspapers make money?

• Through advertising.

6) What did the Independent's longest-serving editor Simon Kelner warn regarding the switch to digital?

• It is difficult to replicate the originality in the paper in the digital form 

7) What is the concern with fake news? What does 'post-truth' refer to?

• The ease of creating a fake website that promotes 'fake news' in the modern age.

8) What is your view on the decline in print media? Should news be free? Is it a concern that established media brands such as the Independent can no longer afford to exist as a printed newspaper?

• I think it was bound to happen as the internet grows through time, it's obvious that people are more willing to get their news freely as opposed to going out and getting it.