WWW - Good, clear straightforward answers to Q1
EBI - Missed opportunities to cover other theories
2) Focusing on the BBC Life Hacks question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.
- Life hacks uses a qualified doctor (Dr Radha Modgil) which makes the radio shows look more trusted an professional. This acts as a way to educate audiences with a person who knows what they're talking about.
- The BBC also ticks off he educational aspect by having a range of platforms for audiences to tune in on and express their thoughts.
- The issues named are very common upon young adults in current society which fits their remit too of targeting teenagers.
3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:
Gerbner's Cultivation theory: useful or not useful? Why?
War of the Worlds was a radio broadcast not a show or drama on television. This makes it unfit for this particular theory as the cultivation theory is the effect of television on audiences.
Frankfurt School's Hypodermic Needle model: useful or not useful? Why?
The hypodermic needle theory can relate to a range of different forms of media. As for the War of the Worlds, it can be applied since audiences were getting the news about world war two 'injected' into their minds that with the sight possibility of the event occurring, it made audiences go mental at the fact they could be under attack.
Stuart Hall's Reception theory: useful or not useful? Why?
Not everyone in 1938 had a radio. Although majority would of had one, there were outliers who didn't, as for them, they would not have taken an oppositional reading to the broadcast but to those who had a radio would have taken a preferred reading.
Introduction: one sentence answering the original question and laying out your argument clearly.
- Discuss the impact of digital media on traditional print media.
- Give examples and some sort of statistic to back it up.
Paragraph 1 content:
- Focus on Men's Health
- Trad print version of Men's health allowed audiences to feel different uses and gratifications such as personal identity and personal surveillance.
- The adaptation of men's health in return to the modern trends
- Give examples of these adaptations
Paragraph 2 content:
- Men's health focus again
- They have made an online presence for their magazine
- This online presence has helped them maintain a certain level of readership
- There are also loyal audience members to Men's health who help them be successful despite the issues that digital media has caused them.
Paragraph 3 content:
- Oh Comely focus
- They are a niche magazine
- Most audiences of Oh Comely are loyal
- The digital media does not affect them as much but still has some sort of effect
- Like Men's health, also provides uses and gratifications
- Also adapting to cover stories on todays events
Paragraph 4 content:
- Another Oh Comely focus
- Oh comely has not moved to an online presence
- Since they are niche, they don't have to make their presence big
- They publish rarely
- Not doing as well as men's health on readship
Paragraph 5 content:
Conclusion: sum up your argument a final time in one sentence
- Although Oh comely is lacking in online presence, they are still being successful as their audiences have very specific wants
- Men's health has gained a steady level of readership throughout
- Overall, I would say Men's health is more successful but oh comely could be if they start going online
- Adding in more theories
- Developing these theorie
- Write more stucturlly so the paragraphs flow
No comments:
Post a Comment