Monday, 7 October 2019

Teen Vogue Article Week 1

A “Sailor Moon” Clothing Line Is Coming to Uniqlo
A Sailor Moon Clothing Line Is Coming to Uniqlo
  • Written by Lauren Rearick
  • Originally written July 3rd 2019
  • Updated on August 25th
  • A collab between the clothing retailer Uniqlo and the anime series Sailor Moon
  • Targeting Sailor Moon fans, a new target audience for uniqlo since they used to target audiences who seek comfort and warmth rather than style
  • Available in 26 countries
  • Coming out at the same time of when a new season of Sailor Moon is coming out
  • Hypebae has stated that the clothing designs will collide with the story line of upcoming Sailor Moon film
  • Sailor Moon is not a cartoon. Incorrect on the side of Teen Vogue
  • Sailor Moon is a feminist anime which showcases strong female leads who save the world
  • This can send an empowerment message to audiences

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