Read this Guardian feature from 2017 on Teen Vogue and answer the following questions.
1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting?
The article was named 'Donald Trump Is Gaslighting America'
2) When was the original Teen Vogue magazine launched and what was its original content?
The Teen Vogue magazine was initially launched in 2004 which was made to focus on fashion and celeb news.
3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015?
Elaine Welteroth released a new issue in 2005 which featured 3 unknown black models on the front cover page.
4) How many stories are published on Teen Vogue a day? What topics do they cover?
There are around 50 to 70 stories published on Teen Vogue per day which include topics of fashion, entertainment and current news of the world.
5) What influence did digital director Phillip Picardi have over the editorial direction?
Phillip Picardi wanted the magazine to have a more diverse nature which is why he then went on to add in more news about politics and adding articles about genders or reproductive rights. In the space of a year, he had managed to bring up the readership to 10 million.
6) What is Teen Vogue’s audience demographic and what does ‘woke’ refer to?
Despite the name including 'teen', Teen Vogue aims it's magazines at audiences aged 18-24. The audiences are also seen as genderless ad woke (meaning they are socially aware of current issues).
7) What issues are most important to Teen Vogue readers?
Issues vary on a large scale from ways to learn about the world and the society to learning new beauty tips to future work life etc.
8) What does Tavi Gevinson suggest regarding the internet and ‘accountability culture’ with regards to modern audiences? Can you link this to our work on Clay Shirky?
Tavi Gevinson believes that there is a close relationship between the magazine and it's audiences which can be linked to Clay Shirky as he suggests that all consumers are also producers which means that what Teen Vogue publishes may very well be the audiences opinions.
9) What social and political issues have been covered successfully by Teen Vogue?
- Trump issues
- Black lives matter movement
10) What do Teen Vogue readers think of the magazine and website?
The audience of Teen Vogue trust the information put out to them by Teen Vogue and believe that they aren't scared of telling the world the real truth about todays issues.
Teen Vogue textual analysis and example articles
Work through the following tasks to complete your textual analysis of the Teen Vogue website and read notable Teen Vogue articles to refer to in exam answers.
Homepage analysis
Go to the Teen Vogue homepage and answer the following:
1) What website key conventions can you find on the Teen Vogue homepage?
There is a:
- Menu
- Adverts
- Daily newsletter subscriptions
- Contact information
2) How does the page design encourage audience engagement?
The layout of the website is very minimalistic which gives it a sense of luxury for readers. The articles are clear and very structured which may make the audience take a liking into the aesthetic of the website.
3) Where does advertising appear on the homepage?
On the top ad on the sides.
4) What are the items in the top menu bar and what does this tell you about the content of Teen Vogue?
'style', 'Politics', 'Culture', 'identity' and 'Summit'. This shows that Teen Vogue is more than just a fashion magazine but also aims to teach their readers about something they may not know about already.
5) How far does the homepage scroll down? How many stories appear on the homepage in total?
There is a long list of articles as you scroll down the page which takes a little time to scroll all the way down. There are a total of 28 stories on the homepage.
Lifestyle section
Now analyse the Lifestyle section of Teen Vogue (in the Identity section) and answer the following:
1) What are the items in the top menu bar for the Lifestyle section?
'Health', 'Sex and relationships', 'Wellness', 'Horoscope', 'Lifestyle', 'Voices'
2) How is the Lifestyle section designed to encouragement audience engagement? Think about page design, images, text and more.
The page is very minimalistic which makes it very clear and concise for the audience. The options to click on are easily seen and very easy to work around which makes accessibility for audiences much easier. There is also a link to social media platforms with a Facebook like count on the top right. This allows audiences to see that there a many audiences who follow Teen Vogue making it seem much more reliable.
3) What do you notice about the way headlines are written in Teen Vogue?
Compared to a lot of other online magazines, Teen Vogue decided to place their words of the article on the right hand side of the image compared to underneath it.
4) What does the focus on education, university and ‘campus life’ tell you about the Teen Vogue audience demographics and psychographics?
As for the demographics, the main audience would be around the ABC1 tier and for psychographics, it would fit aspirers, explores and succeeders.
5) Choose three stories featured in the Lifestyle section – why do they fit the Teen Vogue brand?
Three cities we have our eyes on:
People who want to travel and create a path forward to an international carrer
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Five Key articles:
Read the following five notable Teen Vogue features then
answer the questions below for EACH feature.
For each article:
1) Who is the writer and what is the article about?
A - Lauren Duca writing about Donald Trump manipulating the American population
B - Alexis Manrodt writing about the new way of activism
C - Lincoln Anthont Blades writing about the lack of attention towards protests from teenagers after the event of the shooting at Majority Stoneman Douglas High School
D - De Elizabeth writing about female leads in movies and dramas and representations
E - Samantha Riedel writing about becoming more gender fluid instead of always committing to binary gender roles.
2) How does the article use narrative to engage the reader?
Try and apply narrative theory here if possible.
A - Propp - Trump is the villain, the Russians play the donor and the American population plays the princess role who needs to be saved by trump.
B - Todorov - Equilibrium is marches, picket signs, sit-ins. Disequilibrium is not being able to do those anymore. New equilibrium is the introduction of online activism and the usage of the internet to get their point across.
C - Roland Barthes - Enigma codes which links to questions being raised about the positives of shootings.
D - Star power and the use of their quotes in order to pull in readers.
E - Propp - Cis are the villains. Transgender people and babies are the princesses
3) Why is this article significant?
A - It is an issue that is ongoing today.
B - The power that the internet holds and the freedom it provides to people to speak their thoughts.
C - Gun law issues are also still going on in todays world with constant news about shootings in America.
D - Societal changes in the world and how it affects films and dramas in creating stronger female leads.
E - LGBTQ has grown rapidly over the years is being promoted in a positive way which is what people are striving to do in todays world.
4) How does this article reflect the values and ideologies
of the modern Teen Vogue?
A - Teen Vogue has made it clear that they dislike Trump.
B - Teen Vogue helps their audiences voice out their opinions that they aren't able to communicate to all parts of the world. They act as a communication tool for their audiences.
C - Teen Vogue allows young people to voice out these complaints about current issues around that world that have cause a lot of disasters.
D - Pointing news out that isn't usually in the media allows audiences of teen vogue audiences to see more that just the mainstream news.
E - The LGBTQ community has been growing and Tee Vogue supports them throughout their publishes.
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