Persuasive techniques

Marketing in the modern age:

1.
John Berger suggests that advertising provides an 'improved version' of ourselves through the use of making their audiences feel as if their products are able to liven up their lives and make their lives 'better'.


2.
The idea of making audiences see 'better' version of themselves after using a certain product.. This could connect with endorsement, bandwagon and emotional persuasion.


3.
The result of a by-product yeast which was needed for a paste supplied by a Brewery.


4.
Unilever currently owns Marmite.


5.
Marmite used TV characters like Zippy or Paddington bear in order to attempt to persuade audiences to buy their products. This happened in 2003 and the reason was because adults were able to feel nostalgic when seeing these old TV show characters.


6.
A popular culture is a belief or ideology within our society. High culture is more about the aesthetics and cultural values within our society. Marmite uses the high culture of the queen in order to contradict the 'common' stereotypes of Marmite.


7.
Allowing customers to see themselves as both consumers and outsider viewers. This makes them feel much more enlightened and superior.


8.
There was a #MarmiteNeglect campaign which came across as humorous towards the audience. The transcendence of post modernistic humour allows audiences to question today's society where they think about what is real and what is truly valued within society.