Brand values

Brand 1 - Bicycle:

100 words: Bicycle is a playing card brand. In terms of Dyer's lines of appeal, I think that Bicycle could be put into the art, culture and history section. One reason is because all cards have a back design which is the personal artwork of someone. Bicycle decks also have many variants. For example, you have the Styx, the kasa, the Matcha and the most common Rider backs. In addition, playing cards date back to AD1000 which is extremely long ago allowing it to fit into the history aspect of this section. History builds culture therefore making it fit all 3 categories.

10 words: A historical, widely know and creative piece of artwork.

1 word: Creative.


Brand 2 - Bershka:

100 words: Bershka is a clothing brand. In terms of Dyer's lines of appeal, I think that Bershka could be put into the self importance and pride section. One reason is because how you dress can show a lot about your personality and can change people's different first impressions of you. Bershka being a fashion brad must always be selling items up to date with fashion for you to purchase. Furthermore, everyone takes pride in how they dress themselves. We care for how we look. If someone feels like they dressed well, it will possibly boost their self confidence up a bit.

10 words: A fashionable brand to boost self confidence and to look good.

1 word: Improving.


Brand 3 - Cathy Pacific:

100 words: Cathy Pacific is an airline brand. As an airline brand, it has a duty to take passengers from one place to another. In terms of Dyer's lines of appeal, I think Cathy Pacific could be put into the  Glamorous places section. One reason is because because you are leaving one place to visit another place with a different history, culture, way of life etc. Every place has it's own beauty in some way so by providing a service to take a number of passengers to a designated place they wish to visit allows the passengers to see different glamorous places.

10 words: Airline brand to take passengers to explore the world.

1 word: Travel.


Innocent brand:

Innocent is a drink brand in which people relate to healthiness and natural. Based on this, I would put Innocent under the nature and the natural world section. Coca-Cola on the other hand is known for being a unhealthy and sugary fizzy drink which harms the body. If Coca-Cola decides to take over innocent then to some people this may damage their healthy association causing a risk for them to no longer belong in the nature and natural world section. I am personally not affected as long as Coca-Cola does not intend to change the way innocent is made and worked with. If that point is clarified then to me, it doesn't matter if innocent is bought over by Coca-Cola.